Amero Jewellery has been one of the leading jewelry brands in Indonesia since they were established in 1990, but we were lack of digital presence, especially on search engines. So, we aim to gain brand visibility, awareness, and website traffic through the organic channel, so we develop SEO strategies to gain brand awareness and digital presence.

To engage with relevant audiences, we are focusing on creating educative and informative content that might be useful for customers who are looking for gold jewellery. So we came up with content related to Lifestyle, Relationships, Tips, and more.

At first, it was quite challenging to appear on search results, so we started from the technical aspect so that our site could be crawled by Google. We achieved approximately 30x more traffic during the first year and 45% of our search keywords have appeared on the first page of Google.