Zoomcar wanted to introduce the Indonesian market that we have operating in Indonesia. We aim to gain brand visibility, awareness, and website traffic through the organic channel, so we develop SEO strategies to gain brand awareness and generate purchase intention.

To engage with relevant audiences, we are focusing on creating related and informative content that might have to do with customer’s needs for renting a car. So we came up with content related to Travel, Family, Automotive, and more.

At first, we were quite struggling since we used a multilingual website across all partner countries, but we came up with a solution and the results are remarkable. We achieved approximately 15x more traffic during the first year and our main focus keywords have appeared on the first page of Google.